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Blackhawk Consumer Privacy Policy

Last Updated: 09/2015

Introduction and Scope of Practices.

This Privacy Policy (“Policy”) applies to Blackhawk Network Holdings, Inc. (“Blackhawk,” “we,” “us,” or “our”) and its affiliates and subsidiaries worldwide, including, but not limited to, Blackhawk Network, Inc., Blackhawk Network California, Inc., Blackhawk Engagement Solutions, Inc., Cardpool, Inc., and CardLab, Inc. The Policy applies any time you deal with Blackhawk, whether in person, by telephone, by mail, or at any online or mobile site or application that we own and control (“Site”). The only exception to this is if different practices are provided and state that they apply instead of this Policy.

This Policy explains:

  • how we collect, use, and share information from or about you;
  • how our online advertisements (such as banner ads) on third party sites treat data;
  • your choices about our use of your personal information; and
  • how you can access and update your information.

Sometimes, we appear on a site owned by a third party (like a Blackhawk page or handle on a social media site) or link to a third party site. When we do, that third party’s privacy policies and terms of use, not ours, will apply unless you are told otherwise. Also, some of Blackhawk’s services (“Services”) are offered through banks or other financial institutions. In those cases, the third parties’ policies will govern their use of consumer data.

Types of Information We Collect

Personally Identifiable Information (“PII”). PII means information or a combination of information that can be used to identify, contact, or locate a specific person. We may collect the following types of PII from you:

  • Contact information, such as name, email address, mailing address, fax or phone number;
  • Payment and financial information, such as credit or other payment card information, bank account, or billing address;
  • Social Security Number or other national tax ID number
  • Device geolocation(geographical location)
  • Unique identifiers such as user name, account number, or password; and,
  • Preference information such as product wish lists, order history, or marketing preferences.

Sometimes, we may combine PII you provide with information from third-party sources. For example, we may confirm your address with the postal service or verify your personal information with a credit-reporting agency. We will treat the combined information in accordance with the terms of this Policy.

Other Information (“OI”). OI is any information other than PII that does not reveal your identity or directly relate to a person. We may collect the following OI from you:

  • Information about your business such as company name, company size, or business type;
  • Demographic information, such as age, gender, interests and ZIP code;
  • Device and other tracking information, such as browser information, device identifiers, operating system, or information gained from cookies, pixels or other tracking technologies.

OI may also include PII we have de-identified or aggregated to the point where it no longer identifies a particular individual. If we ever combine OI with any PII, we treat it as PII is treated under this Policy. In some jurisdictions, some OI may be considered PII by law. In those cases, we will treat the information as PII is treated under this Policy.

How We Collect Personally Identifiable Information

We collect PII when you provide it to us. This can occur when you fill out applications, create accounts, send in forms, take surveys, or fill in various online fields on our Sites. We also collect PII when you contact us with inquiries, customer support requests, or employment applications.

We may also collect the PII of third parties when you provide it to us. If you choose to use our service to send a gift to a friend or register a family member for an account, we will ask you for your their name and address or email address. Blackhawk stores this information for the sole purpose of completing the transaction. If you provide PII of a friend or family member and they want us to delete this information, they should contact us at We may not always be able to remove their PII. We will let them know if we cannot do so and why.

How We Use Personally Identifiable Information We Collect

We may use PII we collect for the following purposes:

  • to provide you with the Services you requested;
  • to verify your identity and/or location in order to allow access to your accounts, conduct online transactions, and secure your PII;
  • to send you important information, such as changes to terms, conditions, and policies and/or other administrative information;
  • to respond to your inquiries and fulfill your requests;
  • to track referrals from partner websites;
  • to personalize your experience on a Site by presenting content or offers tailored to you;
  • to send you marketing communications you have signed up for or that we believe may be of interest to you;
  • to allow you to use various Site features.
    • Please note that some features require that you provide PII in order to use them (e.g., many of the features at whereas other tools do not (e.g.,the features in the GoWallet application). You may request that certain information that you enter into our Sites be stored for future access and use. You have the option not to save the information;
  • to assist in verifying your identity and account status when we deal with you through our social media pages . We may combine this information with information we already have;
  • to enable you to post your resume, search job postings, and contact or be contacted by Blackhawk for prospective employment;
  • for business purposes, including data analysis, audits, developing and improving products and services, enhancing our Sites, identifying usage trends and determining the effectiveness of promotional campaigns; and.
  • for risk control, fraud detection and prevention, and compliance with laws and regulations.

Blogs: Some of our Sites offer publicly accessible blogs. Any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at We may not always be able to remove your personal information. We will let you know if we cannot do so and why.

Newsletters: If you subscribe to our newsletters, we will use your name and email address to send them to you. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or accessing the email preferences in your account.

Testimonials: We display personal testimonials of satisfied customers on some of our Sites and in print advertisements. With your consent, we may use your testimonial and your name. If you wish to update or delete your testimonial, you can contact us at

Geolocation: We may collect your location-based information to help you locate a store offering our products and services in your area. We will only share this information with our mapping provider for the sole purpose of providing you this service.

On some Sites (for example,, we collect location-based information for fraud prevention purposes.

You may opt out of location-based services at any time by changing the settings on your device. If you do, you might not be able to use certain features, especially when we use location-based information to prevent fraud.

How We Share Personally Identifiable Information We Collect

We will share your PII with third parties only in the ways that are described in this privacy policy. We do not sell PII to third parties.

Affiliates: To the extent permitted by law, we may provide information about your transactions and experiences with other affiliated Blackhawk entities, including parent companies and subsidiaries.

Service providers: We may provide your PII to companies that provide services to help us with our business activities, such as shipping your order or offering customer service. These companies are authorized to use your PII only as necessary to provide these services.

Referral partners: We offer referral-based commission systems through third party partners through which publisher websites may refer users to our pages to make purchases. The third party partner will be identified when you sign up. Data generated from the commission system, which may include PII and OI, will be owned and controlled by both Blackhawk and the third party partner. This Policy will govern Blackhawk’s use of the data. The third party’s privacy policy will govern its use of the data. When you sign up as a publisher, we will link to the third party’s privacy policy and ask you to agree to it.

Product short notices: Some products offered in conjunction with banks have unique data sharing agreements. Blackhawk will make available short privacy notices of each product’s sharing policies on its website.

Additional Disclosure: We may also disclose your PII:

  • As required by law, such as to comply with a subpoena, or similar legal process;
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
  • If Blackhawk is involved in a merger, acquisition, or sale of all or a portion of its assets. You will be notified by email and/or by a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your PII;
  • to any other third party with your prior consent.

How We Collect And Use Other Information

We and certain third party service providers with whom we have agreements may collect OI in a variety of ways, including:

Log files: Most browsers collect certain information, such as your IP address, device type, screen resolution, operating system version, and internet browser type and version. This information is gathered automatically and stored in log files. We may link this data to PII we have collected about you.

Tracking technologies: We and our service providers use cookies, beacons, tags, scripts, and HTML5 local storage. These technologies allow us to collect information such as browser type, time spent on our Sites, pages visited, language preferences, and your relationship with us. We can use this information to analyze trends, administer the website, track users’ movements around the website, measure the effectiveness of our communications, tailor our advertising to you, and gather demographic information about our user base as a whole.

You can refuse to accept cookies. Most devices and browsers offer their own privacy settings for cookies and HTML5 local storage. You will need to manage your cookie settings for each device and browser you use. However, if you elect not to accept cookies, your use of the features on our Sites may be limited or impaired, and you may not be able to access certain features of our Sites at all.

Our third party partners use Local Shared Objects, such as Flash cookies, to embed features on our sites. To manage Flash cookies, please click here:

Advertising: We partner with a third party to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on this website and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here. If you are located in the European Union, click here. Please note this does not opt you out of being served ads. You will continue to receive generic ads.

Social Media Widgets: Our Sites include social media features, such as the Facebook “Like” button. These features may collect your IP address, identify the page you are visiting on our website, and set a cookie to enable the feature to function properly. Social Media Widgets are either hosted by a third party or hosted directly on our website. The privacy statement of the company providing it governs your interactions with these Widgets. We will comply with any legal obligations placed on the use of these technologies by certain jurisdictions, which may affect how these Widgets function.

Security and Retention

The security of your personal information is important to us. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received, including encrypting the transmission of any sensitive information, such as payment card information. If you have any questions about the security of your personal information, you can contact us at

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

User Access and Choice

If your personal information changes, or if you no longer desire our service, you may correct, update, amend, remove, ask to have it removed from a public forum, directory or testimonial on our site or deactivate it by making the change on your account page, emailing us at or by contacting us by postal mail at the contact information listed below. We will respond to your request within a reasonable time.

“Do Not Track” Preferences

Many browsers provide you an option to request that a web application disable either its tracking and/or cross-site user tracking of an individual user. We do not track your online activities across different Sites, and we only track your activity within a Site to the extent you log into your account.

Therefore, our practices remain the same whether or not you enable the “Do Not Track” feature.

Protecting Children’s Privacy Online

Our Sites are not directed to individuals under the age of thirteen (13), and we request that such individuals do not provide PII through our Sites. We do not knowingly collect information from children under 13.

International Transfer

If you live in the European Economic Area (“EEA”), the data that we collect from you may be transferred to and stored at a location outside the EEA. It may also be processed by staff operating outside the EEA who work for us or for one of our service providers. Among other things, such staff may process and store your information and provide support services. By submitting your personal data, you agree to this transfer, storing or processing. We will ensure that your data is treated securely and in accordance with this Policy.

Blackhawk complies with the U.S. – E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal data from the European Union member countries. Blackhawk has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Blackhawk’s certification, please visit

TRUSTe Certification

Blackhawk has received TRUSTe's Privacy Seal signifying that this privacy statement and our practices have been reviewed for compliance with the TRUSTe program viewable on the validation page available by clicking the TRUSTe seal. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe at . The TRUSTe program covers only information that is collected through our Web sites, and does not cover information that may be collected offline, through mobile applications, or from software downloaded from the site.

Updates to This Policy

This Policy is subject to change. Please review it from time to time. If we make changes, we will revise the “Late Updated” date at the top. Any changes will become effective when we post the revised Policy. If we make any material changes we will notify you by email or by means of a notice on this Site prior to the change becoming effective.

Contact Information

Blackhawk Network, Inc.
6220 Stoneridge Mall Road
Pleasanton CA 94588